When we developed our TShirts we wanted one graphic that wasn't our logo, but one that was inherently rooted in coastal life.
The original inspiration for our Naval Stripe Tee was taken from an aerial photo of our favorite surf spot when the swell was lined up all the way from the beach to the horizon.
We actually mocked up the first version with blue painter's tape and agreed that it was precisely what it should be - simple and timeless, yet modern.
Sometimes, the design process calls for creating endless sketches and iterations, and sometimes, using scraps we have lying around in the studio is exactly what we need.
It's been our top selling graphic Tee ever since.
Aerial photo by Woody Woodworth