THE PERFECT TEE DESIGNED FROM GROUND UP. LITERALLY.
WE STARTED WITH THE PERFECT ORGANIC COTTON
ORGANIC PIMA COTTON GROWN IN PERU HAS THE LONGEST STAPLE – OR FIBER LENGTH – OF ANY COTTON IN THE WORLD. IT’S NEARLY TWICE AS LONG AS STANDARD COTTON.
THE RESULTING THREAD CREATES A FINISHED FABRIC THAT IS INCREDIBLY STRONG AND THAT RIVALS SILK IN SOFTNESS, SUPPLENESS, AND DRAPE.
FROM FARM TO FABRIC
To source the Organic Pima in our new Foundation Tee, we partnered with a company in Peru that vertically manages the entire production process – from the farm to the final product – and ensures that every step along the way meets both the Global Organic Textile Standard (G.O.T.S.) and FairTrade labor standards. Not only were they the first company in Latin America to be certified under the Global Organic Textile Standard (G.O.T.S.), but they have also taken it a step further by pioneering a program that helps local farmers transition from conventional to organic farming methods – a lengthy five-year process that cleanses the soil of toxins while teaching them about natural methods of fertilization and pest abatement. They now mentor more than 90 farmers in both Southern and Northern Peru.